project runway JUNIOR
Main Title Design
To bring this new brilliant show into the family of ever popular “Runways”, we utilized familiar concepts and glossiness that we introduced to all of its siblings during the main refresh last year. The “Junior” aspect is heavily emphasized with a “hi-tech-retro” feel and it’s overall color scheme crunched to make it really pop! Lifetime frequently plays several Project Runway episodes back-to back for it's Thursday night line-up, so it was important to re-affirm a constant visual flow that would keep their audience connected to their valuable brand”.
Additionally, there were pre-launch “tune-in” promos and add-on title elements for special augmented instant re-run episodes for “Designers Dish”.