project runway “all stars”
Main Title Design
“All Stars" has the biggest opening of any "Runway" ever! We tied the color theme to our brand refresh and kept within the more familiar "walking down the runway" territory. The designers and host were shot on a green screen stage and later combined with a very elaborate virtual environment to give the piece a very glossy “open and live venue” feel. To add to the sensation of being right next to the runway and watching the action, some shots begin very low down and quickly track upwards. This approach, together with a rapidly-paced jump-cut editing style, hopefully retains the excitement of being at a fantastic fashion event..