channel branding package

Creative Director Leslie Allen was asked to go to Beijing to re-brand China’s premiere arts and entertainment channel BTV2, This channel gets over 60 million viewers a day. With China's rapid growth and hunger for everything new, it was important to maintain the vital connection with it's tremendous artistic heritage.  We combining traditional and familiar themes with fun and exciting CGI visuals through many different concepts that were designed acknowledge the importance that major province plays in bringing the mixing pot of China to life.