channel branding package
Creative Director Leslie Allen went to Beijing to re-brand BTV2, China’s premiere arts and entertainment channel. With China's rapid growth and hunger for everything new, it was important to not lose a vital connection with it's tremendous artistic heritage. We combining traditional and familiar themes with fun and exciting CGI visuals through many different concepts that were designed acknowledge the importance that major province plays in bringing the mixing pot of China to life. BTV2 is viewed by approximately 60 million people a day!